Pay by the click, not the impressionThis entry was posted on Tuesday, November 12th, 2013 by W.A. Fisher under SEO.
My last post raised the argument that given just one media to choose for travel/tourism marketing, I would choose sponsored listings or pay-per-click (PPC) advertising. That post further discussed how PPC ads tend to give the lowest cost per inquiry as compared to other media. The second part of my argument is about as simple…Read More »
Optimizing Websites for Mobile UsersThis entry was posted on Tuesday, November 12th, 2013 by W.A. Fisher under Web Development.
The number of people using cell phones and smart phones for accessing the internet is growing rapidly. According to the Pew Center, “use of the Internet on mobile devices has grown sharply from the end of 2007 to the beginning of 2009”. The study further finds that 32% of Americans have used a cellular or…Read More »