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Latest News

Does Your Website Make the Grade?

Posted on 11.05.2020 by John Kohlhase under Press Releases

Find Out with a Free Website Report Card When was the last time you updated your website with new content, new features or a new look? One year, two years – more? If it’s been longer than two years, your site could probably use a little sprucing up. W.A. Fisher offers Free Website Report Cards…

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Is your website pandemically correct?

Posted on 09.03.2020 by John Kohlhase under Website Strategy

Is your website pandemically correct? Most businesses that are fortunate enough to still be open probably figured out quite quickly that they needed to adapt their businesses to cope with the COVID-19 Pandemic. Restaurants immediately started to feature takeout, delivery and curbside pickup. Retail stores installed plexiglass barriers and signs to encourage social distancing. Hotels…

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How to gain traveler insights during the COVID-19 Pandemic

Posted on 08.18.2020 by John Kohlhase under Website Strategy

Listen to your website. Let’s face it, the pandemic has been brutally hard on most businesses, perhaps none more so than the travel/hospitality industry. As businesses start to reopen and travel restrictions and gathering restrictions are relaxed, it’s important to be aware of what travelers are looking for as this whole thing evolves. You can…

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What to do when your designer doesn’t understand what you want

Posted on 08.01.2020 by Kimberly Kladivo under Design

Design is an art, and successful design is rooted in clear communication between the client (you) and the designer (us). While we, as designers, try our hardest to understand exactly what the client wants, it’s easy for subtle details to get lost in translation. Below are some ways to help us understand exactly what you’re…

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At a Time of No Travel, What Can Chambers and Visitors Bureaus Do Right Now?

Posted on 03.27.2020 by Kat Gritzmacher under Tourism

Yesterday, W.A. Fisher hosted a conference call with several CVBs and Chamber directors we work with to talk about how the COVID-19 pandemic is impacting tourism and what we can do right now to combat this new reality of staying put. It’s a difficult time for those of us in the tourism industry – as…

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How to Plan A Website Redesign

Posted on 08.09.2018 by Kat Gritzmacher under Website Planning, Website Strategy

The most successful websites execute a strategy that aligns business goals with their target audience goals. In other words, your site isn’t all about you – it’s about connecting and communicating with your customers in a way they desire. In today’s world, it’s imperative (I mean CRUCIAL) that your website establishes trust, provides a great experience with easily digestible and useful information accessible on any device – or people will go elsewhere. Trust me; they will.

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W.A. Fisher Hires New Account Executive, Kat Gritzmacher

Posted on 12.09.2017 by W.A. Fisher under Press Releases

W.A. Fisher Advertising & Printing has hired Kat Gritzmacher, a seasoned marketer to join their team. Kat will work directly with clients to develop marketing strategies and create and execute integrated marketing plans, which include traditional media and digital media, digital advertising, and media research. Kat, a native Iron Ranger, joins W.A. Fisher to provide…

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Brooke Herring Joins W.A. Fisher Advertising & Printing

Posted on 09.29.2016 by W.A. Fisher under Press Releases

Virginia, Minn. – Brooke Herring joins W.A. Fisher Advertising & Printing in Virginia as their Media Specialist & Account Assistant. In her position, Brooke works directly with clients and assists them with the development and execution of marketing plans which include social media, print ads, radio & television advertisements, marketing strategies and media research. “Brooke…

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Chrome to de-emphasize Flash in favor of HTML5

Posted on 08.09.2016 by W.A. Fisher under Web Development

It may seem crazy, but there actually are websites out there that are still utilizing Flash to load content. We thought that Apple’s complete lack of support would cause most sites to move away from it, but apparently not. Now, with Google Chrome jumping on the bandwagon to do away with Flash, maybe we’ll see…

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Why don’t we use free or purchased WordPress themes?

Posted on 08.02.2016 by W.A. Fisher under Web Development

Ah, WordPress. It’s such a powerful tool when used correctly. When used incorrectly, however, it can cause major self-destruction. Security issues, SEO problems, lack of expandability… These all can be catastrophic to your site. Security issues: WordPress is already susceptible to hacks when it’s not set up correctly: Add a common theme onto it and you…

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