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Category Archives: Website Strategy

Is your website pandemically correct?

This entry was posted on Thursday, September 3rd, 2020 by John Kohlhase under Website Strategy.

Is your website pandemically correct? Most businesses that are fortunate enough to still be open probably figured out quite quickly that they needed to adapt their businesses to cope with the COVID-19 Pandemic. Restaurants immediately started to feature takeout, delivery and curbside pickup. Retail stores installed plexiglass barriers and signs to encourage social distancing. Hotels…

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How to gain traveler insights during the COVID-19 Pandemic

This entry was posted on Tuesday, August 18th, 2020 by John Kohlhase under Website Strategy.

Listen to your website. Let’s face it, the pandemic has been brutally hard on most businesses, perhaps none more so than the travel/hospitality industry. As businesses start to reopen and travel restrictions and gathering restrictions are relaxed, it’s important to be aware of what travelers are looking for as this whole thing evolves. You can…

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How to Plan A Website Redesign

This entry was posted on Thursday, August 9th, 2018 by W.A. Fisher under Website Planning, Website Strategy.

The most successful websites execute a strategy that aligns business goals with their target audience goals. In other words, your site isn’t all about you – it’s about connecting and communicating with your customers in a way they desire. In today’s world, it’s imperative (I mean CRUCIAL) that your website establishes trust, provides a great experience with easily digestible and useful information accessible on any device – or people will go elsewhere. Trust me; they will.

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